Strongest Newspaper Readers – Research from January 2025 confirms that Gen Z adults (born between 1997 and 2006) as well as Millennials (born between 1980 and 1996), are now the strongest consumers of newspaper content.
Nine out of ten Gen Z adults (90%) and Millennials (89%) report reading newspapers in either online or traditional (print + e-edition) formats over the course of a week. This is more than the 86% of average adults in Canada who read weekly.
The data suggest that younger Canadians are actively seeking trusted, credible sources of information, particularly since Meta banned news in August 2023, which has blocked Canadian news content on Facebook and Instagram.
Without easy access to headlines on social media, many have turned to newspaper websites, e-editions, and even physical papers to stay connected to their communities.
These generations aren’t just passively consuming content. 41% of Gen Z and Millennials access news across all formats—print and digital—compared to just 26% of average Canadian adults. As the most educated generation, they’re leading the way in media literacy, verification, and intentional news engagement.
Results are sourced from a national online research survey managed by Totum Research on behalf of News Media Canada. Interviews were conducted with 2418 English and French Canadians in every province, and results were weighted to be nationally representative.
